In the book E-Myth they identify the #1 cause of business failure…..lack of planning. When you think about it, when you don’t know where you’re going, any road will get you [...]

I ‘ve worked with many different types of clients in a variety of industries and there seems to be a few common factors for business failures that can be, or should be, easily avoidable. As [...]

  1. It attracts the creative types and not enough of the results oriented individuals. Marketing is strongly associated with advertising and the creative aspects of the discipline and these [...]

  Ever wonder what separates great marketing that generates new customers from the weaker versions that drive the expense line with very little return on investment? Well the simple answer [...]

It seems more and more these days I come across a company that places more value on the company experience than the customer experience. For example, I recently booked a vacation and then had to [...]

Younger workers starting out in their careers often and widely believe that an MBA is a ticket to business riches. Well I hate to burst your bubble, but it isn’t. The old adage of [...]

  Some innovation happens by accident like the slinky, Rogaine or the post-it note but most innovative ideas are the result of a disciplined process that is managed within a company. The [...]

Recently I had an experience with a national newspaper that demonstrated to me the value or importance of having internal alignment in the value chain within an organization. So I thought I would [...]