This video of Jeremy Gutsche from Trendhunter.com is worth posting/seeing again as he talks abut how achieving successful innovation a company must get comfortable with failure.

Often CEOs or senior executives get caught up in the business and don’t get a chance to properly assess their current operational capabilities to see where they need to add bench strength. [...]

Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the [...]

Here is a great article from Canadian Business online about the fundamental building blocks for a solid business to business marketing strategy. It’s all about the 3C’s of your [...]

Marketing is all about building relationships with customers where there is an exchange of value for both parties. The business provides a product or service and the customer sees value where [...]

Smart meters, home energy monitoring devices, time of day energy pricing have all been created in an effort to help consumers save more on their monthly electricity bill. Some of these devices [...]

I recently met with a potential client to discuss their business and where we could help them in their marketing efforts. The company is a manufacturer of printers and copiers among other things. [...]

Most companies have been outsourcing part of the marketing effort for years now. Working with advertising agencies for their communication needs has become a common practice. So it begs the [...]