I am a passionate believer that marketing should be seen within an organization as the innovation leader. This is not to say that marketing should be the only group offering up new ideas only [...]

A number of years ago while working for Bell Mobility I was put in charge of developing a Chinese ethnic marketing campaign. The experience provided some great learning about the challenges of [...]

Many people, it seems, think that innovation is an expensive or protracted process for a business. Well, the opposite couldn’t be more true. Having worked for a few great organizations in [...]

Wow…where did the last few weeks go. The CNE is about to ramp up which means the summer is winding down. It’s been a few weeks since the last blog post so I’m trying to play a [...]

It never ceases to amaze me how good companies do silly things when it comes to managing their customer relationships. In this case I refer to the folks who market and sell a popular brand of [...]

Forget the fact that there are over 600 MOVNO’s (Mobile Virtual Network Operator) in operation worldwide. They are problematic from a strategic, operational and financial perspective. The [...]

A recent article in Business Insider talks about how the young are driving innovation and entrepreneurship. Not surprising when you look at the charts. 45% of start-ups were by people under the [...]

To use a dog analogy….marketing is not the head of the organizational dog…..but it’s not the tail either. Which means marketing strategy FOLLOWS or supports the overall business [...]