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Category Archive for: "brand management"
Home / brand alignment
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By marco
In brand alignment, brand management, customer loyalty, customer segmentation, Uncategorized Posted May 9, 2013

Customer Experience vs Company Experience…There’s a World of Difference!

It seems more and more these days I come across a company that places more value on the company experience than the customer experience. For example, I recently booked a vacation and then had to [...]

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By marco
In brand management, business planning, leadership, resource management, strategic planning Posted March 24, 2011

Focus on the BIG Rocks!!

Why do some many companies that want to grow think the best way to get there is to spread their resources across a vast landscape of projects that may or may not deliver the results. Companies [...]

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By marco
In brand management, brand strategy, marketing budgets Posted December 15, 2008

Brand Management in a Weak Economy

My students have been asking how the current economic environment would impact a brand strategy or how an organization maintains consistency in its strategy against such strong winds of change. I [...]

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By marco
In brand consistency, brand management, how to build a brand Posted September 9, 2008

Consistency is the Key to Building a Strong Brand

Well we’re back after taking a bit of a break for July & August to enjoy the summer. We hope you had a great summer as well………… One of the questions I seem to [...]

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