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Category Archive for: "marketing execution"
Home / marketing alignment
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By marco
In marketing alignment, marketing execution Posted February 27, 2013

How NOT to Execute a FREE Trial Offer

Recently I had an experience with a national newspaper that demonstrated to me the value or importance of having internal alignment in the value chain within an organization. So I thought I would [...]

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By marco
In market management, marketing execution, marketing organizations, marketing strategy, marketing structure, product management Posted November 22, 2010

Market Management versus Product Management

Forgive me if I sound like I’m on my soapbox again but the madness has to stop. Great marketing is being hampered by organizations, or more likely marketing leaders, that insist on creating [...]

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By marco
In Bell Mobility, marketing execution, marketing strategy, Rogers Wireless, telecom marketing, Wireless brands Posted November 6, 2009

Generating Marketing Momentum in the Telecom Market

One of the tacit rules of marketing technology products and services is that when you have business momentum you don’t let up. The reason for this is that generating momentum is hard to do [...]

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By marco
In brand alignment, brands, marketing execution, marketing ROI Posted June 16, 2009

Marketing Friction

Building on a previous posting a few weeks ago I thought it would be a good idea to explore the idea of “marketing friction”. With marketing budgets being cut at the first sign of [...]

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