Mississauga Board of Trade (MBOT)
Business Learning Session – Innovation and Your Business
Guest Speakers:
Brad Munro, RS4 Marketing Group
Bradley Munro is a marketing and business development professional with over 20 years of experience in consumer packaged goods and telecommunications/ICT industries. Brad has a proven track record of building new revenue streams by providing innovative solutions to customer problems using a broad range of skills. He has held progressively senior management roles with top Canadian customer focused organizations including Kraft Foods, Molson Breweries, Rogers Communications and Bell Canada/Mobility. Most recently he has been consulting for small to mid-size enterprises in the energy management, telecommunications and education industries
Christopher Johnsen, CMC, CMA, Partner BDO Canada LLP
Chris Johnsen is the National Practice Leader for BDO Solutions. BDO Solutions is a National Microsoft Certified Dynamics Partner with over 60 dedicated professionals in offices throughout Canada. Chris has 25 years’ experience in delivering professional consulting services for mid-market and fortune 500 clients in industries such as, manufacturing and consumer business, automotive, professional services and public sector. Chris has been involved with technology and implementing best practices his whole career working with clients such as Ford Canada, Benjamin Moore and numerous utilities in Ontario. Prior to joining BDO Canada LLP in 2008 Chris was a partner with Deloitte Consulting where he led various manufacturing, ERP and automotive service lines for over 13 years.
Ravi Dindayal, Business Development Bank of Canada, (BDC), Director of Internet Solutions
Ravi Dindayal’s experience spans 13 years of interactive and mass marketing across a variety of business verticals. Over the years, he has worked to achieve a unique skill set including a background in project management, business requirements, and digital and mass marketing strategy. Ravi has worked with a range of fortune 500 companies to help shape their digital and social media strategies and internal policies. His approach to solving business and communication challenges is entrenched in the idea that the divide between digital and mass media no longer exists. Marketing solutions with the best results start with a clear understanding of user and business objectives that can be solved through strategy and tactics that span across many mediums.
ING DIRECT – NETWORK ORANGE
Effective Marketing in a Digital World – Second Edition
Back by popular demand is another session on effective marketing in a digital world. Local businesses face global competition. Markets are moving faster and faster. Businesses want results not excuses. Everything is going digital. In the face of these challenges, companies need to ensure that all facets of marketing work together cohesively.
Join us on Thursday June 14th 2012 for an interactive and informative session with three respected experts from different marketing disciplines who will discuss effective marketing practices in a digital world. This session will provide an opportunity to network with industry peers and engage in an interactive discussion on practical approaches to marketing strategy, digital marketing techniques, and measuring digital and other forms of marketing.
Guest Speakers:
Brad Munro, RS4 Marketing Group
Principal, RS4 Marketing Group, a marketing strategy and product development consulting firm that helps small and mid sized companies improve their marketing effectiveness.
Mike Heinrich
Freelance digital marketer working with small and mid sized companies to achieve their business objectives through developing and executing a comprehensive digital strategy.
Rick Shea
President, Optiv8 Consulting, a marketing effectiveness consultancy specializing in a practical approach to marketing measurement as a decision support tool to help companies optimize their marketing investment.
ING DIRECT – NETWORK ORANGE
Effective Marketing in a Digital World
Back by popular demand is another session on effective marketing in a digital world. Local businesses face global competition. Markets are moving faster and faster. Businesses want results not excuses. Everything is going digital. In the face of these challenges, companies need to ensure that all facets of marketing work together cohesively.
Join us on Tuesday March 20th 2012 for an interactive and informative session with three respected experts from different marketing disciplines who will discuss effective marketing practices in a digital world. This session will provide an opportunity to network with industry peers and engage in an interactive discussion on practical approaches to marketing strategy, digital marketing techniques, and measuring digital and other forms of marketing.
Guest Speakers:
Brad Munro, RS4 Marketing Group
Principal, RS4 Marketing Group, a marketing strategy and product development consulting firm that helps small and mid sized companies improve their marketing effectiveness.
Mike Heinrich
Freelance digital marketer working with small and mid sized companies to achieve their business objectives through developing and executing a comprehensive digital strategy.
Rick Shea
President, Optiv8 Consulting, a marketing effectiveness consultancy specializing in a practical approach to marketing measurement as a decision support tool to help companies optimize their marketing investment.
INNOVATION BOOSTER SESSION
ARE YOU CONCERNED ABOUT:
- Growing your business?
- Facing increasing competition?
- Generating new product Ideas?
Learn, how to:
- Boost your innovation efforts
- Capture game changing ideas and get financed
- Maximize your return on investment in new ideas
- Set up a successful innovation process
- Reduce your investment risks for new projects
- Track eligible expenditures for tax credit purposes
- Recover expenses related to experimental activities
We will also discuss the best practices in innovation as well as other related topics.
Guest Speakers:
Brad Munro, RS4 Marketing Group
MBA is marketing and business development professional with over 20 years’ experience in both the consumer packaged goods and telecommunications/ICT industries. His skills and expertise range from marketing and innovation to strategic planning, new product development and operations. He has a proven track record in building new revenue streams by providing innovative solutions to customer problems using a broad range of skills. Brad also teaches marketing and brand management at McMaster University.
Rowda Mohamud
is highly qualified SR&ED consultant. She brings over eight (8) years’ experience in innovation Consulting, Materials Engineering Research & Development and IT Project Management. Rowda has provided professional services to a diverse client base, ranging from high-tech companies to green-energy start-ups to established corporations active in manufacturing, oil and gas, food processing and other industries. Rowda holds a Bachelor of Applied Science – Materials Engineering degree from the University of British Columbia.
