The RS4 Marketing Group approaches each project using a disciplined Four Step process to ensure the proposed solution creates value for both the customer and the organization. We work though a project in a disciplined fashion to ensure there is alignment through the various stages. Our process is grounded in the proven techniques of leading customer-focused organizations.


  • Market Research
  • Business Review
  • Customer Analysis
  • Competitive Analysis
  • SWOT
  • Business Environment


  • Objective Setting
  • Strategy Development
  • Financials
  • Strategic Fit
  • Competitive Position


  • Project Management
  • Program Development
  • Process Design
  • Operations
  • Customer Service


  • Key Performance Indicators (KPI’s)
  • Reporting
  • Performance Reviews
  • Modify & Course Correct

The process starts with an analysis of the business and environment. From there we ensure there is cohesion with the business objectives and strategy. Once the plan has been approved, we work with the management team to implement the necessary program elements. Once executed, we track the progress and compile success reports. To learn more about our approach call or email us today!