Developing and launching successful new products and services is critical to the long-term survival of a company, but it can be a daunting task. The cost to develop new products is high while the success rate is low. The RS4 Marketing Group works to reduce your business risk and improve your success rate.

We have extensive experience developing and launching new products across a number of different industries. We implement projects using a disciplined stage-gate process to ensure key milestones are achieved and key operational input is integrated throughout the process.

Product Development Process

Product Development Approach

It all starts with generating new ideas and knowing where to look for fresh opportunities. Our team can facilitate an innovation workshop or ideation session to jump-start the process. We’re experts in shortlisting the top ideas for further development.

It all starts with generating new ideas and knowing where to look for fresh opportunities. Our team can facilitate an innovation workshop or ideation session to jump-start the process. We’re experts in shortlisting the top ideas for further development.

Our product innovation and development services include:

  • Innovation workshops
  • Concept development & testing
  • Project management
  • Product development
  • Business case preparation

Call or email us today to learn more!