RIM Symposium A Hit

RIM’s annual symposium in Florida last week was a timely opportunity for the company to reinforce its commitment to the Enterprise/business market. With a goal of reaching 100 Million customers, more than double where it is today, the company has laid a strong foundation for sustainable growth for the next few years.

RIM’s technology is a competitive advantage in a wireless industry that is in a constant state of change. As carriers wrestle with increasing migration of customers upgrading from feature phones to smart phones they will have to look for cost effective ways to manage network traffic.

As we all know, the iPhone is a popular tool for downloading bandwidth intensive video data from sights like YouTube. This type of traffic is causing fits for many carriers to the point where they have to actively manage their subscriber acquisition activity. The BlackBerry on the other hand is a network efficient device for email and web surfing which is what the business market is primarily interested in.

RIM is well positioned in the business market and would be foolish to take its eye off of that prize given its entrenched position. A key message delivered last week was just that, RIM will continue to continue to focus on the lucrative business market but with updated software and a fresh handsets that capture the imagination of its customers.

Perhaps it’s time to take another look at the stock after bouncing around in the $70 range.

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