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Tag Archives for: "marketing management"
Home / Tag “marketing management”
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By marco
In marketing and innovation, Uncategorized Posted August 7, 2013

5 Reasons Why Marketing is a Misunderstood Area of Business

  1. It attracts the creative types and not enough of the results oriented individuals. Marketing is strongly associated with advertising and the creative aspects of the discipline and these [...]

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By marco
In business planning, Business strategy Posted July 18, 2012

Business Planning versus Business Reacting

If you’ve ever read the book E-Myth Revisted you’ll see that most business managers or businesses don’t achieve success because they don’t plan adequately. They have great [...]

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By marco
In cost management, marketing tricks, unethical marketing Posted November 4, 2008

Ethical Marketing or Good Financial Management?

Have you noticed lately how small everything is getting?? Pick up a package of any of your favorite cookies these days and tell me if you recognize them. Chances are they’re about 25% SMALLER [...]

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By marco
In Is marketing an art or science, market management, marketing art or science, marketing strategy Posted October 9, 2008

Marketing….is it Art or Science?

Whenever I teach a marketing course I inevitably get in to the discussion about whether the marketing function is a form of art or a science. Art being defined as the classic creative expression [...]

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