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  1. It attracts the creative types and not enough of the results oriented individuals. Marketing is strongly associated with advertising and the creative aspects of the discipline and these [...]

If you’ve ever read the book E-Myth Revisted you’ll see that most business managers or businesses don’t achieve success because they don’t plan adequately. They have great [...]

Have you noticed lately how small everything is getting?? Pick up a package of any of your favorite cookies these days and tell me if you recognize them. Chances are they’re about 25% SMALLER [...]

Whenever I teach a marketing course I inevitably get in to the discussion about whether the marketing function is a form of art or a science. Art being defined as the classic creative expression [...]