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I ‘ve worked with many different types of clients in a variety of industries and there seems to be a few common factors for business failures that can be, or should be, easily avoidable. As [...]

  1. It attracts the creative types and not enough of the results oriented individuals. Marketing is strongly associated with advertising and the creative aspects of the discipline and these [...]

  Ever wonder what separates great marketing that generates new customers from the weaker versions that drive the expense line with very little return on investment? Well the simple answer [...]

How Small Bullion Seller Can Strike Gold Against Big Banks Like many Canadians, Danny Kroll is hoping to cash in on the enduring popularity of gold. But rather than buying the yellow metal for [...]

Ever wonder why it’s so hard to execute well in a large organization? You look at organizations like RIM with all the resources at its disposal and think, how on earth can they get it so [...]

I couldn’t help but jump on the bandwagon with this post and share some of the stuff I’ve heard over the years managing a team of marketers or working in different companies. Some of [...]

Many people don’t realize that saying “no” to ideas is very much an integral part of the strategic process. It is much easier to say “yes” to ideas, projects and new [...]

Here is a great article from Canadian Business online about the fundamental building blocks for a solid business to business marketing strategy. It’s all about the 3C’s of your [...]

I recently met with a potential client to discuss their business and where we could help them in their marketing efforts. The company is a manufacturer of printers and copiers among other things. [...]

To use a dog analogy….marketing is not the head of the organizational dog…..but it’s not the tail either. Which means marketing strategy FOLLOWS or supports the overall business [...]