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Younger workers starting out in their careers often and widely believe that an MBA is a ticket to business riches. Well I hate to burst your bubble, but it isn’t. The old adage of [...]

Are you finding yourself or your company competing more and more frequently on price? Are your customers questioning the benefits they get for the price they pay? Are your margins eroding on new [...]

As a professional service provider to small and medium sized businesses I get to meet and talk to clients in a variety of industries. In most cases, I find businesses that have stalled from a [...]

The basics of marketing have taught us that Price is a strategic tool and a key component of consumer perceptions of value (Price x Quality = Value) for a business or product. So why is it that [...]

If you’ve ever read the book E-Myth Revisted you’ll see that most business managers or businesses don’t achieve success because they don’t plan adequately. They have great [...]

Many people don’t realize that saying “no” to ideas is very much an integral part of the strategic process. It is much easier to say “yes” to ideas, projects and new [...]

You’d think that with all the experience out there that marketers would have the process nailed down by now. Nope, people keep making the same mistakes and expect a different [...]

Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the [...]

Here is a great article from Canadian Business online about the fundamental building blocks for a solid business to business marketing strategy. It’s all about the 3C’s of your [...]

To use a dog analogy….marketing is not the head of the organizational dog…..but it’s not the tail either. Which means marketing strategy FOLLOWS or supports the overall business [...]