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Recently I had an experience with a national newspaper that demonstrated to me the value or importance of having internal alignment in the value chain within an organization. So I thought I would [...]

Forgive me if I sound like I’m on my soapbox again but the madness has to stop. Great marketing is being hampered by organizations, or more likely marketing leaders, that insist on creating [...]

One of the tacit rules of marketing technology products and services is that when you have business momentum you don’t let up. The reason for this is that generating momentum is hard to do [...]

Building on a previous posting a few weeks ago I thought it would be a good idea to explore the idea of “marketing friction”. With marketing budgets being cut at the first sign of [...]