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You’d think that with all the experience out there that marketers would have the process nailed down by now. Nope, people keep making the same mistakes and expect a different [...]

Often CEOs or senior executives get caught up in the business and don’t get a chance to properly assess their current operational capabilities to see where they need to add bench strength. [...]

Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the [...]

To use a dog analogy….marketing is not the head of the organizational dog…..but it’s not the tail either. Which means marketing strategy FOLLOWS or supports the overall business [...]

The thing to keep in mind when setting marketing objectives is that it can’t be done in a vacuum. Marketing strategy supports the overall business or corporate strategy not the other way [...]

It seems that I’m getting quite a few questions about the business or marketing plan process so I thought it might be worthwhile to spend a few blog posts on the process to help you get [...]

There are a number of reasons why every marketing person should take some time to develop sub-strategy policy statements for their product or service. First lets define what sub-strategies are. [...]