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Category Archive for: "marketing planning"
Home / Business strategy
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By marco
In Business strategy, marketing planning, marketing strategy, Uncategorized Posted January 16, 2012

Top 10 Marketing Mistakes for Tech Companies

You’d think that with all the experience out there that marketers would have the process nailed down by now. Nope, people keep making the same mistakes and expect a different [...]

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By marco
In Marketing Assessment, marketing planning Posted December 12, 2011

How To Assess Your Marketing Capability

Often CEOs or senior executives get caught up in the business and don’t get a chance to properly assess their current operational capabilities to see where they need to add bench strength. [...]

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By marco
In brand strategy, business analysis, business planning, Business strategy, marketing planning Posted November 28, 2011

Key Requirements for a Bullet Proof Business Case

Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the [...]

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By marco
In business alignment, business planning, Business strategy, marketing planning, marketing plans Posted May 25, 2011

Business Planning vs Marketing Planning

To use a dog analogy….marketing is not the head of the organizational dog…..but it’s not the tail either. Which means marketing strategy FOLLOWS or supports the overall business [...]

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By marco
In business planning, marketing goals, marketing planning, setting marketing objectives, strategic imperatives Posted May 20, 2011

Step 2 – Setting Marketing Objectives or Goals

The thing to keep in mind when setting marketing objectives is that it can’t be done in a vacuum. Marketing strategy supports the overall business or corporate strategy not the other way [...]

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By marco
In business planning, marketing plan process, marketing planning Posted May 16, 2011

Marketing Planning – 4 Step Process

It seems that I’m getting quite a few questions about the business or marketing plan process so I thought it might be worthwhile to spend a few blog posts on the process to help you get [...]

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By marco
In marketing mix, marketing planning, marketing strategy, marketing sub-strategy Posted February 9, 2011

Sub-Strategies….Spending versus Benefit Driven?

There are a number of reasons why every marketing person should take some time to develop sub-strategy policy statements for their product or service. First lets define what sub-strategies are. [...]

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