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I ‘ve worked with many different types of clients in a variety of industries and there seems to be a few common factors for business failures that can be, or should be, easily avoidable. As [...]

  1. It attracts the creative types and not enough of the results oriented individuals. Marketing is strongly associated with advertising and the creative aspects of the discipline and these [...]

It seems more and more these days I come across a company that places more value on the company experience than the customer experience. For example, I recently booked a vacation and then had to [...]

Younger workers starting out in their careers often and widely believe that an MBA is a ticket to business riches. Well I hate to burst your bubble, but it isn’t. The old adage of [...]

  Some innovation happens by accident like the slinky, Rogaine or the post-it note but most innovative ideas are the result of a disciplined process that is managed within a company. The [...]

A good business plan should act as a path to success in an unknown future. Where businesses run in to trouble is when they either don’t have one or they have one that is full of wishful [...]

  Ever wonder how great companies are able to launch successful new products? Surprisingly, there’s no secret sauce or crystal ball that helps them. It comes down to a process the [...]

As a professional service provider to small and medium sized businesses I get to meet and talk to clients in a variety of industries. In most cases, I find businesses that have stalled from a [...]

A brand is a promise of performance. It creates an expectation in the market with current and prospective customers that it will do what it says it will do. Part of how companies communicate its [...]

The basics of marketing have taught us that Price is a strategic tool and a key component of consumer perceptions of value (Price x Quality = Value) for a business or product. So why is it that [...]